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Message from Dean - May 8th 2007
I am currently testing out a new version of the APF Bridge Component - If you notice any errors within this demo store please drop me a line.
List Price: $29.99Amazon.com's Price: $18.89 You Save: $11.10 (37%)Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780470174623
Edition: 1
ISBN: 0470174625
Label: Sybex
Manufacturer: Sybex
Number Of Items: 1
Number Of Pages: 384
Publication Date: January 29, 2008
Publisher: Sybex
Studio: Sybex
Alternate Versions: Click to Display
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Editorial Review:
Product Description:
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Average Rating: 
Rating:  -
The book contains many good tips for landing page optimization. However, the author would be well advised to apply some of the medicine he recommends for landing pages on the second edition of this book. A large number of academic references, at times with an unclear link to the topic at hand hamper readability.
Rating:  -
Landing Page Optimization is in the top 3 of best website marketing books. It should be mandatory reading for anyone who touches a website in their work. If you are succeeding in driving visitors to your website, but the percentage of people who actually buy what your selling or take a desired action has reached a plateau, drop everything you are reading and buy this book.
Rating: -
Tim's book is highly detailed and specific about landing page design, development and implementation. However it's useful for anyone who needs to develop a web-based marketing strategy and a well-performing website. As the lines between landing pages and websites blur, this book proves to be a value resource for web design professionals and web site owners alike. The books provides insight from a macro level of basic marketing strategies (real-world or web-based) and a micro level (testing, testing, testing). Well worth the price.
Susan Rust
Green Bird Media
Web Design & Development
Rating: -
Using this book was a game changer for our marketing at [...]. Tim Ash's insights into the psychology of why/how to test landing pages are worth the book price and then some.
But the more important takeaway we got from Ash was why WHY marketing directors would rather waste money on advertising that does not convert (instead of spending a small amount improving conversion percentages). This insight from Tim has converted prospects saying "I'll think about it" into profitable clients for us.
Rating: -
So I attended a ecommerce convention and Tim Ash was one of the main speakers (sponsored by google). What he was talking about was really important. I talked to him later and he gave me a copy of his book. About a month later I got around to reading and was totally blown away. It covers the topic of landing page optimization and conversions in detail. We website owners spend thousands of dollars attracting traffic to our online stores but do we know if our landing pages are even working? What if we could double our conversions? It would be like cutting out advertising budget in half. This book was clearly the most detailed book and covered every aspect and went deeper than I ever would. It showed clear examples and before and afters and showed you how to achieve the same thing. Most people in Tim's line of business would have written a book to basically give you enough information to try and use his companies services. Not so. I felt the book was so detailed and full of information ... Read More
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