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Binding: Hardcover
Dewey Decimal Number: 658.81
EAN: 9780471744832
ISBN: 0471744832
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 272
Publication Date: November 11, 2005
Publisher: Wiley
Studio: Wiley
Alternate Versions: Click to Display
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Praise for How to Sell at Margins Higher Than Your Competitor
"This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople."
--Bill Scales, CEO, Scales Industrial Technologies, Inc.
"As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'"
--John K. Harris, CEO, JK Harris & Company, LLC
"If you live and die on price, this book could be your only lifeline."
--Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections
"How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence."
--Joe Bracket, President, Power Equipment Company
"I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book."
--George C. Giessing, President, Brusco-Rich, Inc.
"This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful."
--David R. Little, Chairman and CEO, DXP Enterprises, Inc.
Average Rating: 
Rating:  -
With books like this it is hard to believe that people and companies still believe in the volume sales trap. If you are new to sales or have been in the field for a while you will see the sales patterns that others have falsely bought into. Plainly said if you are giving up your margins you are giving up the lifeblood of your company. This book is fairly easy to read and understand and a quick read. For the new salespeople out there you will be given great ammo against those who just shop on price. If you are a sales pro you will just get great information reinforced for what you already know.
Rating: -
I can think of 5 business books everyone should read, this is number 1
Rating:  -
Urges companies to sell based on margin n ot price. Makes sales people understand why it is important to stay strong on price and how to do it.
Doesn't answer the question of how you compete when all your competition is price cutting!
Rating: -
I rate the book a 5 on content and timeliness but a 1 on presentation.
All you need to do is look at most advertisements today to realize that price competition has become the major way to conduct business. I have recognized and for years advised clients that "If you compete on price you are competing to go broke." Price pressure is even more intense considering that finding the lowest price for most products is just a few clicks away. Merchants have all conditioned consumers to be price conscious buyers. And our mind set as consumers carries over to our businesses.
The authors do a very good job of showing that most pricing problems are in the mind of the salesman or CEO and not in the mind of the buyer. They further show that it is simply impossible to cut prices and make up the difference in increased volume. One of the better concepts they present is if you lower your prices to increase your volume, all you do is work harder and go broke in the process. ... Read More
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There are two types of people who want to absorb this book: salespeople and business owners or executives.
If as a salesperson, you've found yourself getting "beat up" by prospects and customers, this book teaches you in simple and easy to understand language how to not only put an end to getting beat up but how to also make the sale.
If as a salesperson, you find yourself spending inordinate amounts of time with customers who are difficult to work with, this book reveals how to work with only the best customers - and make more money while you do it.
If as a salesperson your commissions are slim because your selling price is too low and you haven't been able to sell at a higher price, this book will expose exactly how to raise your selling price and your commissions.
If you are a business owner or executive, you will want to read this book for two critical reasons.
One, you will learn how to put an end to your salespeople's whining ... Read More
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