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Message from Dean - May 8th 2007
I am currently testing out a new version of the APF Bridge Component - If you notice any errors within this demo store please drop me a line.
List Price: $32.99Amazon.com's Price: $21.77 You Save: $11.22 (34%)Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 745.6
EAN: 9781581804362
ISBN: 1581804369
Label: North Light Books
Manufacturer: North Light Books
Number Of Items: 1
Number Of Pages: 240
Publication Date: 2004-03
Publisher: North Light Books
Studio: North Light Books
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Editorial Review:
Product Description:
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).
This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, both young and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that "students are actually happy about having to purchase."
Average Rating: 
Rating:  -
I can highly recommend this book as it has proved to be an absolute delight! Filled with information, but still presented in a delightful, easy to read and easy to follow way.
Being old enough to have experienced the cantankerous and oft times spiteful ways of early drawing instruments made the historical section alone worth purchasing this book. The Author's knowledge and obvious respect for the earlier designers made for great reading too.
One of the very few publications that one can open on any page and go Wow! plus get good information from.
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I've recently purchased this book based on online reviews. I've seen good and bad reviews, but I decided to give it a chance. I was amazed by the quality of the print, and the layout of the content.
The looks: The content is beautifully arranged, the layout design and the cover are done by the author herself. It has nice images, full color on every single page. The paper is of great quality. The hardcover size of the book is larger than the usually type of books and it resembles an album art format.
The contents: The book has some big chapters that it deals with. Has good information on how to develop a logo and font design process , about thumb-nailing, brainstorming ideas, drawing by hand and using bezier curves in illustrator. It says what a logo is and what a logo is not. It has some info about how to run a design business as well. The content is very easy to read and understand, from cover to cover as well as a reference material.
The price: very ... Read More
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I read glowing reviews of this book before my purchase. They were accurate, the author's passion for type and logo design is evident. A definitive work for the serious designer. No filler in this book. I would go as far to say that this reference work should be mandatory for all graphic design students. As the Bible is indispensable for the believer so this book is indispensable for the true type freak.
Joe Typefreak
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This book made me LOVE type the way no other book did. trust me just buy it!
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Not only is it a terrific and easy-to-understand how-to book, but a fabulous idea-starter and it doubles as a coffee table book because it's beautiful to just thumb through.
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