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Message from Dean - May 8th 2007
I am currently testing out a new version of the APF Bridge Component - If you notice any errors within this demo store please drop me a line.
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This is an essential book to all who design pages for web or work with hipermedia and would like your own work to be easily navigated. The content is very clear and helpful.
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Jakob Nielsen is the acknowledged guru of web usability. I found this to be one of his most useful books yet, with screen shots of sites to illustrate both good implementations and violations of usability best practices. His reasoning behind prioritizing which usability issues to go after first is sound. While I don't agree with 100% of what he recommends, I agree strongly with about 95% of it. And all his opinions are grounded in years of extensive research. Nielsen's books are always specific and actionable. A great read for anyone who cares about improving the user experience online.
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If more businesses read this, they'd have better web sites. And the rest of us wouldn't have to put up with their poorly designed, often unusable web site.
If you do business online, hope to do business online, or have any connection with doing business online, you probably need this book. What to do, what not to do, and why.
If you can only afford 1 book, make it this one. It'll save you from making a ton of mistakes, and is worth the price.
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I love it, lots of great info. The section dealing with search key-word values was very interesting. It's nice to know how the web as a whole is doing, and what standards are being practiced in the real world, and how we can aim to improve. Take everything with a gain of salt and apply it using your own knowledge and experience.
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The book is very detailed packed with information. What I liked the most about it was the fact that conflicts between pure usability for the visitor and search engine friendly site architecture (search engine optimization or SEO) were addressed by the book as well. It did not just point out those conflicts but offered suggestions for possible compromises between the two.
I think that this book is especially helpful for Internet marketers that are Webmasters and do-it-yourself SEO but also corporate marketers should pick it up to learn about those conflicts, because it will help during cross-department discussions about the Website content and features.
Those aspects are often not considered and costly when fixed later, unless you have a SEO consultant around all the time who covers it for you.
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