Message from Dean - May 8th 2007

I am currently testing out a new version of the APF Bridge Component - If you notice any errors within this demo store please drop me a line.

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The Tipping Point: How Little Things Can Make a Big Difference
by: Malcolm Gladwell
January 07, 2002

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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely
February 19, 2008

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Buyology: Truth and Lies About Why We Buy
by: Martin Lindstrom
October 21, 2008

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Nudge: Improving Decisions About Health, Wealth, and Happiness
by: Richard H. Thaler, Cass R. Sunstein
April 08, 2008

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Influence: The Psychology of Persuasion (Collins Business Essentials)
by: Robert B. Cialdini
December 26, 2006

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Yes!: 50 Scientifically Proven Ways to Be Persuasive
by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
June 10, 2008

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Sway: The Irresistible Pull of Irrational Behavior
by: Ori Brafman, Rom Brafman
June 03, 2008

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by: David Meerman Scott
November 03, 2008

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Don't Go to the Cosmetics Counter Without Me: An Eye-Opening Guide to Brand-Name Cosmetics (Don't Go to the Cosmetics Counter Without Me)
by: Paula Begoun
1996-08

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by: W. Chan Kim, Renée Mauborgne
February 03, 2005